A team of smart & passionate creatives
Bryan Jones
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Bryan Jones CEO Bryan is a visionary leader with extensive international experience in the pharmaceutical and fast-moving consumer goods industries. A seasoned executive with a passion for exploration, Bryan’s commitment to progressiveness and innovation is evident in his leadership style. He’s known for pushing the boundaries and fostering a…
Chris McCullough
BOARD OF DIRECTORS Live Better, Longer Chris McCullough Chairman, President Chris is an accomplished entrepreneur renowned for his unwavering passion and remarkable talent for identifying and embracing trends in the ever-evolving social and business landscape. With a career as a managing partner in a wide range of companies, Chris brings a wealth of diverse experience…
Nicole McCallum
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Nicole McCallum Chief Marketing Officer Nicole is a tenured CMO, Marketing Strategist, Communication Officer and Brand Creator with a background in global brand expansion, partnership development, storytelling and creative strategy, with experience across a variety of lifestyle, luxury, technology and CPG brands. Board Members & Executive Team Nicole McCallum…
Greg Hetherington
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Greg Hetherington Chief Experience Officer Greg is an expert in optimizing fitness and wellness, serving as an advisor to start-up businesses in the health and wellness space, public speaker and advisory committee member at George Brown College’s Fitness & Wellness program. Greg founded Fuel Training Club in Toronto, Canada…
Chris McGuire
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Chris McGuire President RASCi Chris is a seasoned sales and business development professional with a 13-year track record of leadership in high-pressure, fast-paced environments. With extensive managerial experience under his belt, he is a dedicated leader who finds inspiration in building and nurturing relations with both colleagues and clients.…
Dr. Robb J. Elliott
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Dr. Robb J. Elliott, BPE, MS, DPE, CCPE Dr. Robb is an international businessperson and academic who has worked in the private sector, clinical environments and higher education in Canada and the United States. Dr. Elliott is a published researcher and former University Professor in Kinesiology and Sport Medicine.…
Farooq Akhter
EXPERIENCED LEADERSHIP TEAM Live Better, Longer Farooq Akhter, CPA, CA Chief Financial Officer CPA qualified, experienced Accounting and Finance professional with 10 years of progressive experience including listed company IFRS reporting, managing accounting teams, supporting strategic decision making, implementing budgetary control, process improvements, ERP implementation and Big 4 audit firm (PwC) experience providing assurance and…
Peter Liabotis
BOARD OF DIRECTORS Live Better, Longer Peter Liabotis (CPA, CA) Peter is a results oriented senior financial executive who has been a director, founder, operator and Chief Financial Officer of numerous public and private companies in financial services, consumer products and mining industries across North America (Canada and the USA) and Europe (Italy, Germany and…
Principles of our work
Want to join our team? We are hiring!
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